School Communications Service Recognized



June 28, 2018

The School Communications Service at Putnam | Northern Westchester BOCES received seven awards from the National School Public Relations Association this week for outstanding work in newsletters, websites, video production and graphic design.

Karen Hoffman, who serves the Hendrick Hudson School District, was recognized for the district’s Indian Point web page; the Lanyard, a community e-newsletter; an Indian Point infographic; and a video explaining the impact of the impending closing of Indian Point. Design for the infographic and newsletter was done by graphic designer Valerie Laudato. The video was co-produced by media production specialist Edward Catapano and communications specialist Fiona Mitchell.
 
Lenore Person, who serves the Katonah-Lewisboro School District, received an Award of Merit for the Katonah-Lewisboro website. Mitchell, working in collaboration with Catapano, received two Awards of Merit for videos on Technology in Mahopac Classrooms, and Mahopac Schools’ Innovative Programming for 21st Century Learning.

“The awards we received speak to the high quality of work and professionalism of the School Communications Service at Putnam | Northern Westchester BOCES,” said Communications Director Ellen Lane. “I am honored to work with such a talented group of communications experts and to be able to spread the word about the outstanding education offered in our partner districts.”

The School Communications Service takes publicity, branding and community engagement to a whole new level, using a wide array of traditional and new media tools including mobile apps, e-newsletters and social media. Districts may contract with BOCES for a communications specialist to work in-district providing whatever communications services are needed.

BOCES’ school communications professionals have decades of experience in mass media, crisis management, branding, fundraising, web content and social media. The staff includes a former foreign correspondent, Pulitzer Prize contenders, and former editors at top magazines like Vogue as well as former broadcast journalists.

The School Communications Service collaborates frequently with the Creative Services Department at PNW BOCES. Creative Services was also recognized for excellence in graphic design and video production for work done on behalf of PNW BOCES.